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Let’s look a little more closely at these surprising results.Solving this problem requires people to literally think outside the box.Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.Today many people are familiar with this puzzle and its solution.

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In other words, the difference could easily be due to what statisticians call sampling error.Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle. Guilford was one of the first academic researchers who dared to conduct a study of creativity.Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

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